The Social CEO: Listening Is the First Step
What’s the first step in forming a social-selling plan for your company?
“The first thing you need to do is listen,” says InsideView Community Manager Koka Sexton in Part II of his conversation with Visage CEO Bzur Haun. (Check out Part I of their conversation here.) “The second thing is start building out your initial plan. Who’s going to monitor it? Who’s going to be engaging? Do you want to run it across your entire company? Do you want to have it within a very small group?”
Social selling requires a plan, just like any other program — and diligence. Haun and Sexton discuss how to make it happen:
Image via ecircle.