Author Archives: Neil Cohen

About Neil Cohen

Neil Cohen has more than has 30 years of experience creating, building and managing brands for start-ups to Fortune 500 companies, including SEGA, Hilton, Arby’s and McDonalds. Prior to Visage, Neil has been the principal of Cohen & Company, a San Francisco- based brand and marketing strategy firm that has done work for Yahoo!, Blue Shield, Friendster, San Francisco State University, SFO, Audience, Alibaba and more than 100 startups. Neil has held Vice President positions at SEGA, Hilton, Arby’s and Zircon Corporation and was a founding partner of Gelman & Gray Communications (purchased by Chiat Day) Douglas Consulting Group (purchased by Cohn & Wolf).
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Paid Apps: Maybe It’s Time to Sweat the Small Stuff

Companies don’t realize that workers are downloading super-expensive GPS apps. Details on what they’re doing and solutions. Read More

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The New Mobile Management Ecosystem

With the BYOD-era well underway, companies are still working hard to navigate what that phrase actually means. Yes, at the core, it means employees are using their own mobile devices for work, but buzzing around this rather simple idea are security fears, … Read More

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Hey Managers: Don’t Fight the Madness

Enjoying the kickoff of March Madness? Of course you are — and most likely enjoying it at the office, where everyone else is doing the same, whether your company sanctions this annual workplace-culture ritual or not. According to Internet Innovation Alliance, nearly … Read More

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How Unlocked Phones Would Impact the Enterprise: 4 Key Takeaways

Leaving companies and mobile carriers is OK for your phone number, but it generally means nothing good for your device. A new plan with a new carrier at a new job usually equals the purchase of a new smartphone or … Read More

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Worst Practices: 5 BYOD Mistakes You Can’t Afford to Make

With BYOD booming toward ubiquity, businesses are experimenting plans and programs of every variety. As we’ve stated before, there’s not necessarily one right solution for every company. But there are certainly wrong practices, which lead to disgruntled employees, less productivity and … Read More

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Visage Launches MXP to Centrally Manage Mobile Expense

BYOD can be a one-way relationship: While it may empower the employee, it can leave the employer scrambling — IT has to manage different devices and data, while the finance department struggles to allot an appropriate stipend and manage bills … Read More

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A 4-Step Plan for Managing Mobile Misbehavior

So, you’ve decided to go mobile: You’ve procured the right devices (or have finally allowed for BYOD), created a custom app that amps up productivity and gotten your staff juiced about their newfound freedom and mobility. In essence, you’ve built … Read More

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BYOD: 4 Ways to Put Safety First

BYOD only seems to be getting stronger. With that, though, comes heightened security concerns. We partnered with expense solution company Concur to produce a BYOD security check-list to help keep your employees and your company safe no matter what device … Read More

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Rethinking the BYOD Stipend: Why Better Data Will Yield a Better Strategy

It’s a multi-dimensional issue that’s tempting to ignore: BYOD expenses. They can feel overwhelming: Your employees all have different devices and use a variety of carriers, and it’s a hassle to itemize each expense and calculate costs. Hence, the popular … Read More

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