T-Mobile DIGITS Reinvents the Way You Buy Wireless Service….Again

Vincent Frisina Profile Picture

VINCENT FRISINA

Director, Customer Marketing & Programs

T-Mobile recently opened their DIGITS service to a public beta test. The service allows mobile numbers to be used on multiple devices at the same time, or for a single device to have multiple mobile numbers. It’s reminiscent of Google’s Voice service allowing calls to one number to ring multiple devices; or similar functionality by Apple allowing calls to an iPhone to be answered on an iPad. The coolest thing about this feature is these numbers will work across carriers – the T-Mobile DIGITS can be answered on a Verizon Smartphone, or an HP laptop.

The carrier brings up an interesting use case around business calling. “For businesses, DIGITS means they can finally move to a mobile-ONLY workforce. Businesses can give their employees DIGITS to use on their personal smartphones – even if those phones are on AT&T, Verizon and Sprint. Businesses can save millions spent on ancient desk phones and give employees and customers a better experience with DIGITS.” (T-Mobile DIGITS Announcement)

Consider a business which can deploy work numbers to personal devices without deploying new hardware. This could considerably lower the cost of wireless for a company. Acquisition, kitting, provisioning, and deploying the hardware for each of hundreds of employees, not to mention damage, upgrades, and lost/stolen inventory, all make for a substantial part of the corporate wireless expense.

People don’t want to get rid of their personal devices, nor do they want to carry around two separate devices for work and business. The DIGITS option from T-Mobile may be just what businesses are looking for to maintain control over corporate numbers at the lowest possible cost.

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