Why “Pokemon Go” is catching mobility managers unaware!

Vincent Frisina author of Pokemon Go

VINCENT FRISINA

Director, Customer Marketing & Programs

What’s going on with Pokèmon?

Pokèmon Go launched a couple of weeks ago to much fanfare.  If you haven’t been caught up, please see the totally over-hyped articles here and here. But what does this game have to do with how you manage your corporate wireless program? A lot! Your employees, and their kids, will be playing this game on their corporate paid devices (unless you have an MDM installed). Let’s talk briefly about why it’s so important to have a quick chat with your mobile employees about Pokemon Go.

Alison Logue said it best in her last article, “[Y]ou know which companies are saving the most money on their mobility costs? The ones who talk to their users…companies who send email to their users about their mobility costs save almost 20% more than companies that don’t.” (Check out that article if you’re interested in using MobilityCentral to communicate, en mass, with all your mobile employees at once.) We need to talk with our teams about three things:


Distracted Driving, Biking, or Walking

This is the biggest danger to the employee, the employee’s friends and family, and to your company. Pokèmon Go encourages players to move about the real world while hunting for Pokèmon and battling to be the best trainer in the world. Moving from place to place on foot can be bothersome, though, so you can bet people are tempted to use their cars to get to their gaming goals as quickly as possible. It didn’t take long for this gruesome car crash to result after someone played Pokèmon Go and drove. Remind your employees about corporate mobility policy regarding distracted driving. It could save their lives.


Costs Associated with Data Overage

Pokèmon Go uses an estimated 3MB per hour of game time – It would take 300 hours of usage to rack up a full GB of data. But, if your mobility program is running trim, as it should, and you don’t have a huge buffer of data available to you those extra GB could add up. At an estimated $15/GB, across a global organization with tens of thousands of wireless employees…you see where this is going. Talk to your employees about the costs associated with using non-essential applications on work devices. It’s not just the data overage costs to be wary of, lost productivity can also create work hardships for co-workers and other members of collaborating teams.


How to Represent the Company’s Interests in Pokèmon Go

Seriously. When you know your employees are going to be playing a game like this, you may as well just put all the cards on the table. Organize the teams into something productive. Use the game as a tool for team building. Heck, getting people up and out of their seats will help with overall morale, alertness, and health throughout your company increasing productivity and your bottom line!

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